Products
Products that I helped build with great teams of people
- Lead USA consumer research and flavor optimization for target demographic
- Improved shelf life by 20% and increased market size by creating international compliant formula
- Lead competitive analysis and market research in front-end development
- Defined style target for beverage
- Lead prototype tasting through to commercialization
- Lead competitive analysis and market research in front-end development
- Defined style target for beverage
- Lead prototype tasting through to commercialization
- Lead competitive analysis and market research
- Defined style for target consumer
- Repositioned brand for summer occasion
- Conducted consumer research, promotional events, and sales channel visits
- Defined style for target consumer
- Conducted consumer research and promotional events, and sales channel visits
- Defined style for target consumer
- Created business proposal with consumer, flavor, and trend research
- Lead prototype tasting through to commercialization
- TURF and IRI market analysis
- Created business proposal with consumer, flavor, and trend research
- Lead prototype tasting through to commercialization
- TURF and IRI market analysis
- Created business proposal with consumer, flavor, and trend research
- Lead prototype tasting through to commercialization
- TURF and IRI market analysis
- Managed sensory testing for all hardware components
- Validated components to meet Keurig high standards of quality
- Ensured parts do not contaminate beverages with off-flavors
- Developed blending technology for flavoring beer concentrate at scale
- Managed quality sensory program of finished goods
- Developed dispense profiles of machine to mimic sensory of a draft beer pour – foamy, but not too foamy!
- Adapted from existing beverage formulations in portfolio
- Formulated preservative dosage levels to mitigate microbial growth over shelf-life yet maintain acceptable sensory taste
- Developed Herradura Spicy Margarita
- Lead consumer testing and product guidance to final design
- Worked with Herradura & Brown-Forman
- Co-developed formulation
- Worked with Absolute & Pernod Ricard
- Lead commercialization team
- Formulated product for EU and USA markets, meeting compliance
- Upsized product from 120 to 200ml
- Resolved emulsion stability challenges
- Lead commercialization team
- Best selling SKU in portfolio in 2021
- Upsized product from 200ml to 250ml
- Lead commercialization team
- Upsized product from 200ml to 250ml
- Lead commercialization team
- Formulated Blackberry Mojito
- Blackberry Mojito thereafter sold as individual SKU
- Developed Midday Martini made with gin, vodka, cucumber, and elderflower
- Lead commercialization team for the Jack Daniels & Cola
- Inventor of Hop Aroma Standards
- Lead formulation
- Lead commercialization
- Product concept pivoted from internal training tool to a consumer product
- Author of Patent for technology
- Lead Sensory Analysis program
- Product Guidance
- Consumer analysis and customer feedback
- Competitor sensory analysis
- Product Guidance
- Consumer analysis and customer feedback
- Stage-Gate project manager
- Product Guidance on new hop varieties
- Consumer analysis & Customer feedback
- Stage-Gate project manager
- Product Guidance on new hop varieties
- Consumer analysis & Customer feedback
- Stage-Gate project manager
- Product Guidance on new hop varieties
- Consumer analysis & Customer feedback
- Author of Patent for technology
- Lead Sensory Analysis program
- Product Guidance
- Consumer analysis and customer feedback
- Lead Sensory Analysis Program
- Product Guidance on new hop varieties
- Lead Sensory Analysis Program
- Developed beverage applications and flavor assessment method
- Product Guidance on new hop varieties
- Sensory testing on raw materials
- Formulation optimization
- Evaluation of suppliers for chicken
- Sensory testing of shelf-life
- Sensory testing of competitor products
- Formulation trials to lower pH and increase shelf-life, yet maintain acceptable sour level and sensory profile